• Business consulting services for SMEs in the Scottish Highlands to build brands, power-up marketing and deliver sustainable business growth

    Personal, one-to-one advisory services to help you navigate a changing marketplace

Affordable business support for SMEs in four key areas

  • Plugging into high quality experienced advisors who bring an objective and external perspective is of great benefit to small and medium businesses and organisations - especially during periods of change and growth when you need extra capacity most. We can support you in four key areas and provide those extra resources to make it happen when you need them.

  • Aurora North provides strategic planning services to businesses in the Highlands to support their growth plans

    Strategic Planning

    It all begins with a vision - where you want your business to be. It may be growth, consolidation, customer excellence, planning an exit, leaving a legacy. A vision helps direct the business, steer decisions and align the organisation. But a vision with no plan is a dream - strategy is about how to achieve that vision and planning methodically how to deploy resources and prioritise activity. We work closely with you and your team providing objective input and an external perspective - using tested methods and processes.

  • Brand management

    Brand is about value creation. The 21st century brand is about sustainable growth built on a clear purpose and shared values. It’s the DNA the holds your organisation together - your brand directs your product and service development, shapes your customer’s experience, defines relationships with suppliers and drives employee engagement. We help you build an integrated, actionable strategy to help you stand out in a noisy, crowded world.

  • Marketing Strategy

    Marketing plays a vital role in driving growth. It needs to provide market intelligence, customer insight, it must be aligned to the commercial objectives, be immersed in the business operations and be the voice of the customer. In a fast moving world, spotting and acting upon opportunities requires agility: the ability to understand and respond quickly. We work with your marketing team to develop an insight-led, integrated, marketing strategy to ensure activities are aligned and resources are efficiently deployed for maximum impact - to help your business grow.

  • Business transformation

    Transformation is more than a management buzzword. It’s the combination of strategic actions and significant change required to thrive in a rapidly changing landscape - often affecting every aspect of the business. Consequently, any transformation programme should start with your people - explaining, informing and preparing them for the journey. We build transformation strategy on a solid foundation of analysis and structured methodology allied to experienced facilitation and programme management to help you through the journey.

Our specialist services

  • All assignments present their unique elements and challenges and we design each project accordingly. However, we follow a tried and tested four-stage process to apply the rigour and transparency you need to provide project oversight and keep you in control. We provide the following specialist services:

    Market analysis

    Customer research

    Strategic development

    Brand strategy

    Brand identity design resources

    Change management

    Implementation and operational planning